We often come across the saying, “Everyone is unique!” And then there are parodies. “You are unique, just like everyone else!” There is no denying the fact that each individual is unique. In the same context, we can easily conclude that every brand is also unique. The challenge therefore with brand managers is to define the precise uniqueness of every unique brand. We believe that since a brand is unique, it needs an equally distinguished identity and a communication strategy that highlights what the brand stands for.
Fingerprint Communications was born out of a decade old dream of two very talented young individuals who had a vision to assist and improve the communication methods, strategies and effectiveness of corporates, small or large.